From beautiful beginnings, roll it all butter pastry In 2013 Mairead Finnegan set about creating a range of pastry made using only Irish butter in her home kitchen in Kells Co Meath. Mairead wanted to create delicious all butter pastry that tasted as good as home made pastry but that was a convenient and ready to use. She experimented with many pastry recipes including those she grew up with at home and from there she created the first two products in the range, sweet shortcrust and plain shortcrust. To avoid using preservatives and in order to retain the home made quality of the pastry products Mairead decided to sell them frozen.

After trialling the products at farmers markets and food exhibitions Mairead began selling the products in her local Supervalu and the business started to grow from there. In 2016 she moved the business from the kitchen table to a purpose built commercial kitchen in Crossakiel, Kells and added the all butter puff pastry to the range.

Following numerous requests to produce a gluten free version of her pastry Mairead put together a recipe and found a bakery based in Cork that were able to produce it for her.

Over the years Roll It Pastry has received awards from the Blas na hEireann, Great Taste Awards, Irish Quality Food Awards and The Free From Ireland Awards